Internet Marketing, SEO & AdWords
View specific course details - including course outline, locations, and what you get free with your attendance, simply click on the course below.
Our Internet Marketing, SEO & AdWords classes
Getting Your Business Online $299:00am - 11:00am
Got a great business idea?
Have an existing business in need of a website?
You don't need to be a mechanic to drive a car, but you do need to know the rules of the road. The internet is the same. This course will help you understand the principles, rules and components necessary to run an online business without confusing you with complex technical detail.
Domain Names
- What is a domain? (ie: .com, .net vs .com.au)
- How you can use them (ie: emails, sub domains)
- What you should consider when registering names (ie: protection of business, regional considerations, keywords)
Web Hosting
- What is a web host?
- Important considerations when getting a hosting package
- Questions you should ask every web host before you buy
Getting a Website
- Economically creating a great looking site easily whilst freeing yourself from web developer fees
- Commercial website principles (calls to action, navigation, functionality vs aesthetic)
- Website elements and techniques - which ones are right for you?
- Website Design DIY - Overview, quick demonstration and features
Online Retail / eCommerce
- How does an online retail site differ from a regular commercial website?
- Understanding essential ecommerce principles and elements
- Creating a cost effective online store yourself
- Making sure your system is secure
- Ecommerce website DIY - Overview, quick demonstration and features
Email Marketing
- What is email marketing and the basic foundations of email marketing?
- How to use email marketing effectively and improve overall sales and customer retention
- Email Marketing DIY - Overview, quick demonstration and features
Understanding Online Marketing $2912:00pm - 4:00pm
Every business understands the importance of the phone directory. Online, this role is taken by the search engines, such as Google and Yahoo. Learn how the search engines work, what they mean to your website, why you can't ignore them, and how you can take simple steps to help your offers reach many times more of the right customers.
The Science of Search Engines
- What is a search engine and how does it work?
- How do different search engines differ from each other?
- How do search engines list my website?
Search Engine Optimisation
- What is a Search Engine Optimisation? (SEO)
- How can I check the performance of my website on search engines?
- What can I do myself to make sure my website is search engine optimised?
- What commercial options are there for search engine optimising and what are their benefits?
- Free SEO tools
- Google maps
Search Engine Analytics
- How do I use Google to track and analyse my website performance?
- What other options are there for website tracking and analysis?
- How do I interpret and implement analytics results?
Search Marketing
- What is Search Engine Advertising & Marketing?
- What engines are best for Search Advertising?
- What package works best for my business?
- Tracking and understanding SEM analytics
Social Media
- How can your business use social media sites like YouTube, Facebook or Twitter?
- Is a commercial blog right for your website?
- Bringing user interaction into your brand through forumboards and social media tools?
Meet your teacher
Sam Shetty
After completing his Bachelor degree in Electronics, Sam's career has seen him enlisted as an IT/online start-up consultant for some of the country's most successful SME's. As a certified IBM specialist, he developed and implemented extensive CRM programmes, and today lends his skills to Netregistry.
Throughout all the areas of both the IT and online business world Sam has been a part of, his foundation has always been his understanding of how technology and people can bridge together for business. His focus is firmly on using software to create a better customer experience; helping businesses to help their customers - and helping them grow in the process!
We thought Sam was the perfect choice to bring his unique mix of personability and technical knowledge to Nett School. He currently heads classes in email marketing, DIY website and ecommerce. Don't miss your opportunity to learn from one of the country's very best!
Contact Us
Please don't hesitate to contact us if you have any questions or feedback:
Phone 1800 181 318
Monday - Friday (9am-6pm AEST)
Email info@nettschool.com.au.
